ECDI’s focus is to ensure that the poor are not left behind or excluded from mainstream markets. The organization is cognizant of the fact that MSEs need facilitation and skills to successfully operate within local, regional and international market systems and require training as well as access to quality input supplies, technology, finance, and market information. In Pakistan, MSEs often function in market channels that target the poor as their end consumers. This may be because their products are of low quality, and/or they do not have access to transportation and other market outlets, and/or they do not have access to technology to add value to their products. Using value chain and sub-sector or market development approaches, ECDI is working to enable women-run MSEs’ achieve competitiveness and overcome impediments to their participation in higher value markets.